Sweetgreen is quickly becoming one of the most successful fast-casual restaurant chains in recent years. This salad-based restaurant chain actually began in Washington D.C. in an inauspicious college dorm not that long ago.
Sweetgreen is the brainchild of three young Georgetown University undergrads. Their names are Nicolas Jammet, Nathaniel Ru, and Jonathan Newman. All three of these young men had entrepreneurial blood coursing through their veins, since all of their parents were all entrepreneurs themselves.
These three students came up with the idea for a fast food restaurant that was dedicated to serving farm-fresh salads. After some initial planning, they opened their first shop in a very small locale in Georgetown in 2007. Since then, Sweetgreen has been expanding to many states across the USA. Currently, Sweetgreen is at around 31 stores in many different states. They are, however, planning to open many more stores as the years roll on.
When interviewed by business reporters, co-founder Nicolas Jammet said that he and his co-founders have been able to succeed due to their dedication, focus, and passion for providing people with a healthy fast-food alternative. He said that all three of them were determined not to go into the institutional jobs that they were expected to do after graduating from Georgetown. Jammet and his friends really wanted to make their own business for the 21st century.
Another reason for Sweetgreen’s success, Jammet feels, is the team’s commitment to inclusion. The founders of Sweetgreen want everyone to know that they are a part of their family. No matter if they work in the kitchen, as an app developer, or if they are a farmer providing Sweetgreen with fresh vegetables, Sweetgreen wants to ensure that everyone’s needs are met.
Another one of Sweetgreen’s founders, Nathaniel Ru, has been giving interviews to business news outlets recently. Nathaniel Ru said that he sat next to Johnathan Newman in his freshman year of college. They first officially met at accounting class. It was their shared passion and experience with entrepreneurship that helped them form a bond that eventually led them to connect with fellow Georgetown student Nicolas Jammet and, eventually, co-found Sweetgreen. Ru says that Sweetgreen’s success challenges the notion that a business cannot succeed if friends share the CEO position.
Ru also said that he believes work and personal life can be seamlessly blended in the modern world. The effective use of technology can help businesses expand quicker than ever before, and it has allowed Sweetgreen to keep to their commitment of providing their customers with the freshest ingredients possible. Ru shows no signs of leaving his post at Sweetgreen anytime soon, and he only hopes to expand his brand all across the USA.
As of today, Sweetgreen has most of its locations on the East coast, including the states of Massachusetts, Washington D.C., New York, and Pennsylvania. However, Sweetgreen also has a few locations in California and in the city of Chicago.