Doe Deere has always had an entrepreneurial spirit. When the founder of Lime Crime was just 13 years old in her home country Russia, she paraded temporary tattoos in hopes of persuading her fellow classmates to buy them from her. Even at that age, Doe was an icon for originality.
After moving to the United States when she was 17 years old, Doe found herself in New York City following her dream of becoming a famous musician. During her time in New York, between 1998 and 2012, Brooklyn became Doe’s hot spot and she worked hard to develop her musical skills. After joining a band, she met and fell in love with her husband and current business partner. The lessons they learned in collaborating and working together on writing songs and marketing the band laid the ground work for their solid partnership. Doe learned many of her most important lessons during her time in New York that shaped her future as well as the future of Lime Crime.
The always ambitious and imaginative ‘Queen of Unicorns,’ like all notable entrepreneurs, started Lime Crime out of a particular frustration. Doe Deere always found herself wanting to express her personality through her fashion with bright colors. However, back in 2008 when the issue came to a head for Doe, the makeup industry seemed to gravitate towards the super natural look. Doe decided to take matters into her own hands and began making her own makeup to continue to express her novelty with fashionable color.
Makeup has become a huge part of Doe’s life. It allows her to have the freedom to be herself. Deere believes that what we put on our bodies, how we do our hair, and how we do our makeup is an expression of our inner being. Lime Crime provides their customers with makeup that allows them to be as original as they can be without fear of any judgment. Doe Deer believes she helps in providing freedom.
The ‘Queen of Unicorns’ is an inspiration to many young women today. Her belief in an individuals uniqueness has the ability to light a fire in every dreamer. Doe Deere advises young women to stay in tune with their heart and the special skills and qualities that they possess. By doing this young women will reach their highest potential and will always be able to follow their heart like Doe Deere did. Learn more: https://ideamensch.com/doe-deere/