Why Fashion and Technology Make Great Bedfellows

It isn’t every day that you see two different industries that go together like hand-in-glove, but fashion and technology are quickly becoming the fusion of the business world. If you were to look at both industries separate from each other, you can see that they have had their own successes in light of what the other marketplace was doing. You cannot help but see them together, and how they ultimately end up complimenting each other in a crazy but stable way. At least, this is how entrepreneur Chris Burch sees things.

Chris Burch, owner of Burch Creative Capital knows all too well what happens when you go after an industry that marries well with another. Burch isn’t afraid to take risks, thus he is the consummate entrepreneur. Having worked with more than 50 companies that were well on their way to stardom, Burch knows that it takes hard work, commitment, and of course a little thinking outside of the box to get things right. For nearly 40 years, Burch has dedicated his time and efforts to building businesses and helping to shape their outcome by taking risks.

Fashion and technology are a great representation of this, in that they have made a fascinating journey for many years. These days, the journey continues on a unique path, and it’s still amazing how well these two industries work together as they both always appear to be focused on what lies ahead. Consumer behavior could very well be the one key component that drives what is happening in both industries, and they can both draw from each other.

Finding out where two industries compliment each other is at the core of seeing great things happen. Finding the complimentary connection is first, and then discovering how they can work off the reserves of the other financially is equally important in the case you need to share funding during the start-up phase of the second endeavor.

Burch Creative Capital has been working with lifestyle companies for many years, and is continuing to focus on how it can lead these companies to the next level both financially and in the area of innovation.