As the founder and CEO of Burch Creative Capital, Chris Burch has the uncanny knack of knowing just what it takes to make an impression in the entrepreneurial world by seizing new market possibilities and then applying his skill to make them flourish. His tendency towards disruptive brands and businesses that leave lasting, positive impressions on consumer lives and his success with them proves beyond doubt this man is a master when it comes to business and isn’t afraid to think “way outside” the box.
Chris Burch (christopherburch.net) believes that fashion and technology change at about the same pace and that by looking at the past, one can see the future and he’s right. Consider portable music. At one time, the only way to listen to music away from home was the car radio which was strictly AM long before FM came into being. Now fast forward to this decade and tiny devices such as the iPod with their ability to carry hundreds of songs at your disposal no matter where you are.
The blending of fashion and technology was bound to happen. Right now fashion designers miss no opportunity to blend them together into some of the most fantastic, wearable technology available to date. Take Anouk Wipprecht for example. This Dutch designer has actually created a drink-making dress she calls the DareDroid and another she calls Pseudomorphs, a self-painting dress. This proves the more advanced technology becomes, the more possibilities there are for the fashion industry.
Some items combine fashion and technology for our protection. One of them is an alternative to vision restricting bike helmets called the Airbag for Cyclists created by Anna Haupt and Terese Alstin. It’s worn around the neck and when closed does not affect vision which is the opposite of most bike helmets. Another interesting tech/fashion combo is clothing able to capture the kinetic energy of movement to power small electronic devices. There is even an idea from Soledad Martin to power cell phones by collecting energy created by walking via specially designed shoes.
There are times technology gets help from fashion. Glasses used to be seen as a social stigma and to help overcome that as well as benefit Google Glass, designer Dian VonFurstenberg outfitted her models with them on the catwalk. The cost of Google Glass is prohibitive to say the least, but seeing models wear them with their expensive outfits makes them seem less so. Therefore, there is definitely a connection that proves fashion benefits technology as much as the other way around.
In a career that’s lasted nearly 4 decades so far, Chris Burch has been part of bringing more than 50 businesses into the world. His talent of connecting the right ideas to the best methods are part of the reason people such as Ellen DeGeneres trusts him to handle her ED line, and that’s just the beginning of famous names that have taken their ideas to Burch. He has proven his worth in the business world and his track record for success speaks for itself.